Rostec joint stand

Under one roof the stand brought together several companies at once: Rostec, Rosoboronexport, UEC, UAC and Ruselectronics.

The studio was responsible for the content and generative art – generative graphics built by an algorithm rather than drawn frame by frame. For a joint stand this is a convenient language: it provides a single visual fabric into which different companies fit without breaking apart into separate videos. Algorithmic graphics scale easily and hold a common style when there are many participants.

The project included the creative concept and CG content. Bringing five engineering brands together on one stand so that it reads as a whole rather than a set of logos is the core task. Generative art made it possible to set a common visual tone for all the participants in the new show space in Kronstadt. A naval show gathers a specialist audience, and the stand of Rostec's engineering bloc is on its home ground here, where both the technical precision of the presentation and the collective weight of the whole group of companies matter.