Elga company stand

Mystic created multi-zone CG content for the stand, tailored to its configuration.

The key solution is the Naked Eye effect: the image reads as three-dimensional to the naked eye, without 3D glasses or extra devices. For an exhibition stand this is a practical device: the visitor sees the pseudo-3D right away, simply walking past the screen, and there is no need to hand out glasses or explain where to look. The content was built for the specific geometry of the stand so that each zone works toward the overall picture rather than living on its own. Multiple zones make production harder: each zone has to be built for its own surface and then brought together into a single rhythm.

The project included the creative concept, CG content, sound and light, interactivity and software. The studio was responsible both for the content and for how it is distributed across the zones and controlled at the forum venue. A multi-zone scheme with the Naked Eye effect gives the stand depth without technical barriers for the viewer – an important quality for the flow of people at a large economic forum.