“We Have Our Own!” exhibition of the Russian Ministry of Agriculture in pavilion 51 at VDNKh

It showed the achievements of the industry and the stages of food production – the journey of food from field to table.

The display took up 5 halls on two floors — 13 zones linked by one route and chronology, from soil preparation to export geography. Outside, a projection show on the facade completed the pavilion.

Mystic ran the project as a full cycle. The work included project design, visual design, engineering solutions, scenarios, multimedia content, interactive software, music, technical and project documentation, software for controlling the media systems, installation and commissioning of equipment. In essence the studio covered everything: from the first concept and engineering calculation to the software that controls the display and the final tuning on site.

This scope means that one contractor is responsible for the display across the whole vertical – from documentation to a working hall. It removes the seams between different performers: content, hardware and control software are made within a single contour and brought together in advance.

The theme of food is translated into a multimedia language: the stages of food production are shown not with posters but with a scripted display featuring music and interactivity, where the visitor moves through a story about the country's agriculture in pavilion 51.