Exhibition Stands2025
Chelyabinsk Region exhibition stand
The St Petersburg International Economic Forum is a venue where regions present themselves to top officials and investors, and the Chelyabinsk Region stand at SPIEF 2025 addressed exactly that task.
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The regional government presented the region through the multimedia part of the stand.
Mystic was responsible for the CG content of the stand's multimedia part: the studio built the content for a multi-surface configuration and finished the design to fit the stand's configuration. The work included the creative concept, CG content, sound and light, interactivity and software – both the content of the screen and the way it is controlled on site.
A government stand at a forum of this level is also a matter of responsibility: the content is made for an official venue where the region is represented at the federal level, and it has to read quickly and precisely. At SPIEF regions compete for attention within a dense programme, and the visual part of a stand often decides whether a guest stays. For Chelyabinsk Region the multimedia here works as the face of the region in the flow of forum guests.
