Digital Installations2025
Moscow Urban Forum 2025
Moscow Urban Forum 2025 took place at Gostiny Dvor, and Mystic produced the content for three multimedia installations for it.
VenueGostiny Dvor, Moscow
Creative ConceptCG & AI ContentSound & LightInteractive & SoftwareCG
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Two were placed in the “Health” zone, one in the “Love” zone.
The installation themes are specific and scientific: “The gut–brain connection” and “Microbiota” in “Health”, “Hormones of love and happiness” in “Love”. The task of such content is to explain complex biological subjects visually, so that a forum visitor reads them without a lecture, simply by looking at the installation. Microbiota or the gut–brain connection is hard to convey with a poster, whereas a moving scene shows the process clearly.
The studio covered the full set: the creative concept, CG content, sound and light, interactivity and software. The total running time is 10 minutes of content across three installations.
Working with a scientific theme at an exhibition venue is a translation: what is usually explained with text and diagrams is here rendered into a moving image and interactivity. The three installations add up to a coherent story about how the human body works, told in the language of multimedia. All of them stand within the general flow of forum visitors, so the pace and delivery are kept in a single key.
